What is social commerce?
You may or may not be familiar with the term ‘social commerce’, but social commerce refers to the process whereby products and/or services are sold directly through a social media platform. Currently, the most popular apps for social commerce include; TikTok, Facebook, Instagram, LinkedIn, and Twitter. As it stands, TikTok has become the most popular social media app for both in-app selling and purchasing, demonstrating the endless opportunities available. Let’s talk about TikTok Shop and what it is…
What is TikTok Shop?
Heard of TikTok?
Now get ready for TikTok Shop.
TikTok has proven to be a highly favoured social media platform, with over 1.1 billion active users.
TikTok Shop is a new built in app feature that allows merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVES, and product tabs, without the use of third-party apps and websites
It is particularly favoured by ‘Gen Z’ consumers, with 32% of Gen Z reporting that they make an online purchase at least once per day – the most out of any generation!
What is TikTok Shop Fulfilment?
TikTok Fulfilment refers to the process whereby orders are received on the app, before being picked, packed, and shipped directly to the customer. TikTok orders can be fulfilled in-house, through a 3PL (Third Party Logistics) company, or through the ‘Fulfilled by TikTok’. We will explore TikTok fulfilment options in further detail later on.
Exploring your TikTok fulfilment options…
As mentioned, there are 3 methods of fulfilment when it comes to your TikTok orders, which include;
- In-house fulfilment
- Fulfilled by TikTok
- 3PL provider
Outsourcing your TikTok fulfilment; Why should I use a 3PL?
Unsure of why you should outsource your fulfilment? Think of any pain points you have. What issues and complications do you frequently run into? What is preventing you from reaching your business goals?
As a 3PL company, here are the common pain points we here from clients looking to outsource their fulfilment;
- Can’t get their orders out on time, slow operations overall
- Limited network connections
- Don’t have enough money to grow and scale their business,
- Don’t have enough time to focus on other areas of their business, such as sales, marketing, and product development
- Poor inventory management
- Struggling to handle returns
- Struggling to handle demand, seasonal peaks, etc.
- High costs on storage, shipping, and packaging
- Poor customer satisfaction overall
- Don’t have access to proper software or technology
- Can’t enter the global market, too expensive
- Struggling to manage orders across multiple platforms
Sound familiar? TSP is here to help.
Our Range of Fulfilment Services
Exploring the influence of TikTok Shop
A high volume of purchases are influenced by #TikTokMadeMeBuyIt, a hashtag with an impressive 50+ billion views that showcases UGC (user generated content) of products that have been purchased through the app, or products that have been purchased from third party apps and websites as a result of seeing it on TikTok.
The hashtag also showcases popular products and ‘finds’ purchased from third party apps and websites, such as Amazon for example, where hashtags such as #amazonfinds are used.
Not only this but TikTok has started to influence traditional retail stores too. Waterstones now has a frequently updated section of books in their stores called #BookTok, a hashtag derived from a ‘subcommunity’ on TikTok that focuses on popular books and literature.
Similarly, Amazon also has their own ‘TikTok Made Me Buy It’ section, highlighting the impact TikTok Shop has on both online stores and traditional brick and mortar stores.
Reaping the benefits of social commerce…
There are many benefits when it comes to selling on TikTok shop due the popularity of it, and due to the accuracy of their algorithm.
TikTok has a lot of niche ‘subcommunities’ that allow their algorithm to easily target the right people, and this benefit is extended to TikTok sellers through the use of hashtags, as well as through the help of their excellent algorithm.
Lets explore two of the main benefits…
The future of social commerce; what is it?
You may or may not be familiar with the term ‘social commerce’, but social commerce refers to the process whereby products and/or services are sold directly through a social media platform. Currently, the most popular apps for social commerce include; TikTok, Facebook, Instagram, LinkedIn, and Twitter. As it stands, TikTok has become the most popular social media app for both in-app selling and purchasing, demonstrating the endless opportunities available. Let’s talk about TikTok Shop and what it is…
What is TikTok Shop?
What is TikTok Shop?
Heard of TikTok?
Now get ready for TikTok Shop.
TikTok has proven to be a highly favoured social media platform, with over 1.7 billion active users in 2023.
TikTok Shop is a new built in app feature that allows merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVES, and product tabs, without the use of third-party apps and websites
It is particularly favoured by ‘Gen Z’ consumers, with 32% of Gen Z reporting that they make an online purchase at least once per day – the most out of any generation!
What is TikTok Shop Fulfilment?
TikTok Fulfilment refers to the process whereby orders are received on the app, then they are picked, packed, and shipped directly to the customer.
TikTok orders can be fulfilled in-house, through a 3PL (Third Party Logistics) company, or through the ‘Fulfilled by TikTok’. We will explore TikTok fulfilment options in further detail later on.
Exploring your TikTok fulfilment options…
As mentioned, there are 3 methods of fulfilment when it comes to your TikTok orders, which include;
- In-house fulfilment
- Fulfilled by TikTok
- 3PL provider
Outsourcing your TikTok fulfilment; Why should I use a 3PL?
Unsure of why you should outsource your fulfilment? Think of any pain points you have. What issues and complications do you frequently run into? What is preventing you from reaching your business goals?
As a 3PL company, here are the common pain points we here from clients looking to outsource their fulfilment;
- Can’t get their orders out on time, slow operations overall
- Limited network connections
- Don’t have enough money to grow and scale their business,
- Don’t have enough time to focus on other areas of their business, such as sales, marketing, and product development
- Poor inventory management
- Struggling to handle returns
- Struggling to handle demand, seasonal peaks, etc.
- High costs on storage, shipping, and packaging
- Poor customer satisfaction overall
- Don’t have access to proper software or technology
- Can’t enter the global market, too expensive
- Struggling to manage orders across multiple platforms
Sound familiar? TSP is here to help.
TikTok Fulfilment; Partnering with TSP…
Looking to outsource your TikTok Fulfilment? Look no further than TSP Fulfilment.
We understand that the fulfilment and logistics process can be complex since every business is different, therefore having a unique set of requirements and needs.
We work closely with all of our clients to come up with a fully tailored solution that aims to provide both you and your customers with a highly satisfactory service.
Explore our services and the benefits of using us as your 3PL TikTok partner below…
Our Range of Fulfilment Services
Exploring the influence of TikTok Shop
A high volume of purchases are influenced by #TikTokMadeMeBuyIt, a hashtag with an impressive 50+ billion views that showcases UGC (user generated content) of products that have been purchased through the app, or products that have been purchased from third party apps and websites as a result of seeing it on TikTok.
The hashtag also showcases popular products and ‘finds’ purchased from third party apps and websites, such as Amazon for example, where hashtags such as #amazonfinds are used.
Not only this but TikTok has started to influence traditional retail stores too. Waterstones now has a frequently updated section of books in their stores called #BookTok, a hashtag derived from a ‘subcommunity’ on TikTok that focuses on popular books and literature.
Similarly, Amazon also has their own ‘TikTok Made Me Buy It’ section, highlighting the impact TikTok Shop has on both online stores and traditional brick and mortar stores.
TikTok Shop; Reaping the benefits of social commerce…
There are many benefits when it comes to selling on TikTok shop due the popularity of it, and due to the accuracy of their algorithm.
TikTok has a lot of niche ‘subcommunities’ that allow their algorithm to easily target the right people, and this benefit is extended to TikTok sellers through the use of hashtags and excellent algorithm
Lets explore two of the main benefits…
The Benefits; Reach a wider audience through increased brand awareness
As mentioned, TikTok currently has an impressive 1.1 billion active users, meaning that one of the biggest benefits of selling on TikTok is the ability to reach a much wider audience.
Not only this, most of their users are between the ages of 18-24 (Gen Z users) whom are easily influenced by UGC videos and are therefore more likely to make a purchase through TikTok.
The Benefits; Boost Sales…
Its no secret that setting up a store on TikTok Shop can help you boost your sales, especially when you have access to their 1.1 billion users.
Not only this, but TikTok’s algorithm makes it easy for videos and accounts to go ‘viral’ through the use of popular sounds and ‘trends’, which can be utilised by eCommerce sellers to reach a wider audience.
TikTok prioritises popular, engaging content, so the more engagement you receive on a video, the more users you will reach.
So, if you find that your sales are struggling on other platforms, TikTok Shop might be the solution you need to start reaching new heights.
TikTok Shop; Utilising the power of influencer and affiliate marketing…
The use of influencers and affiliates have been a popular sales and marketing method for quite some time now, because when done correctly, it can increase a brands sales and brand visibility quite drastically in a very short period of time.
Influencer marketing works because it leverages the trust and credibility of social media influencers to promote products or services to a targeted audience. Influencers have built a loyal following by creating engaging content and sharing their personal experiences and opinions.
This connection with their audience makes them more relatable and trustworthy, allowing them to influence purchasing decisions. Additionally, social media platforms enable influencers to reach a broad audience quickly, making it an effective marketing strategy for increasing brand awareness and driving sales.
On TikTok specifically, influencer generated marketing typically receives more engagement from users, with an average engagement rate of 17.96%! This is higher than the engagement received on Instagram, which currently sits at around 3.86%
TikTok Fulfilment; Partnering with TSP…
Looking to outsource your TikTok Fulfilment? Look no further than TSP.
We understand that the fulfilment and logistics process can be complex since every business is different, therefore having a unique set of requirements and needs.
We work closely with all of our clients to come up with a fully tailored solution that aims to provide both you and your customers with a highly satisfactory service.
Explore our services and the benefits of using us as your 3PL TikTok partner below…