During the B2B process, brands can sometimes lose control over how their products are displayed, and if you are a very brand-image orientated brand, this can pose some issues, especially if your products are being sold through a retailers online store. You lose control over the images and quality, the models used, pricing, etc.

Not only this, but your D2C marketing strategy may not align with the retailers selling strategy, which can be frustrating.

B2B can also become costly for smaller brands, and as a result of this your profits may decrease.

One of the most important things for any brand, regardless of their business model, is customer and brand loyalty. Without customers, you won’t generate sales.

When customers purchase goods that are sold on your behalf through a retailer, there is a disconnect between the customer and your brand. In particularly over-saturated markets, it can be hard to maintain a high level of customer loyalty and retention because customers aren’t seeing your brand to its full extent- the story, the benefits, the journey, etc. Customers enjoy when they can see the personality behind the brand.

With D2C commerce, it is also easier to track your customers, knowing what works and what doesn’t, allowing you to tailor their customer experience.

Thanks to the digital nature of eCommerce, tracking customers and having access to useful data has never been easier. You gain access to a ton of useful information, such as;

• Addresses – knowing where majority of your customers are making purchases from can help you make informed decisions regarding shipping.
• Contact Details– this can be useful for email marketing, such as emails informing customers of sales, or to send them personalised discount codes
• Cookies and other tracking tools – allows you to learn more about your customers behaviours so you can tailor the customer experience

D2C brands have full control over every aspect of their business, meaning D2C brands can sell on any platform they’d like without needing to worry about limitations caused as a result of using the B2B model.

D2C brands can easily implement omnichannel solutions, allowing them to sell on as many channels, platforms, and market places as they would like.

For more information on omnichannel, click the button below

You will always find that there is competition, regardless of the industry you are in or regardless of your business model.

With D2C, you will obviously be in competition with other D2C brands, with some being more established than yours. This means that they will have more resources than you, which puts them at an advantage, and of course some will have a larger customer base than you. However, just because other brands are more established than you, that doesn’t mean you should avoid D2C altogether. It’s all about what you can offer customers that is different from your competitors, and what value they gain from shopping with you

With B2C and B2B brands, they have third party companies that they can rely on, meaning their plate isn’t as full since they have support elsewhere. With D2C however, this is not the case since you will need to manage every aspect of your supply chain by yourself. For smaller scale D2C brands, this can be challenging but not as challenging as it would be if you are a larger scale D2C brand.

So, after a certain point, you may consider switching your D2C business model to a B2C or B2B business model, since these can add a competitive edge to your brand.

As mentioned, fulfilment refers to the process whereby orders are picked, packed and shipped to the end customer. One of the biggest challenges for many D2C brands is the order fulfilment side of things. Without a proper strategy in place, you may find yourself making costly errors. Its great if your brand quickly grows, but a rapid increase in demand can be your biggest downfall without the right strategies in place, which is why some brands end up partnering with fulfilment companies since they are experts when it comes to the fulfilment process and strategy.

At TSP we handle everything, starting with the storage, picking, and packing of your products.

We serve a range of markets so we have experience storing, picking, and packing a variety of different products, so we’ve got you covered regardless of what you sell.

Outsourcing your pick and pack with us will help free up your time, while also improving the entire process due to our highly experienced team of staff.

Regardless of whether you just do B2C or B2B, or a mixture of both, our team have the knowledge and resources required to successfully get your orders picked, packed, and shipped to your customer or chosen retailer.

While we handle your B2B and B2C fulfilment, you can focus on putting more time and money back into other areas of your business, such as your sales, marketing, and product development.

After we pick and pack your orders, we ship them too.

We ensure you get better deals on shipping and packaging by letting you leverage our buying power, meaning you can save money and put it back into growing your business.

We also partner with a range of couriers, ensuring the needs of your business are being met through a diverse choice in reliable couriers.

We are your one stop solution for all Amazon seller services, including FBA, FBM and SFP. With over 20 years of industry experience you can be assured that we are fully equipped to support you..

So regardless of what Amazon service you’re using, or if its a mix of all 3, we’ve got you covered. Check out our Amazon page for more information regarding our Amazon fulfilment services.

Our cloud-based system, MintSoft is easy to navigate and provides you with real time updates so you can always make informed decisions about your stock.

We also run our own in-house system that can provide accurate information for the following;

• Notify you of stock replenishment needs
• Notify you of when and when not to re-order
• Ability to track inventory
• Ability to automate orders
• Respond to trends

Returns are inevitable when it comes to your eCommerce business, but managing them correctly is a critical aspect on 3PL services. Here at TSP, we will handle the entire process from start to finish, helping you to main a high level of customer satisfaction.

So, never worry about handling a return again, because TSP has you covered.

Are you a sustainable business? Looking to become more sustainable? Working with us means you can do your bit for the planet too, since we are a certified carbon neutral 3PL company.

Do you sell custom bundles or kits? We’ve got you covered. Our team is trained in kitting and bundle building, so you can be assured your customers will receive their orders in an accurate, timely manner.

Do you require international shipping, or are you looking to expand into global markets? We’ve got you covered with our extensive network of couriers and global warehouses.

Explore our global fulfilment solutions page to see how we can help you dominate the global market, right from the heart of Newcastle.

Here at TSP we are one of the very few Newcastle based order fulfilment companies with a dry bonded warehouse license.

Our network of freight forwarders means you can easily utilise the power of cross-border selling, allowing you to boost sales and drive growth.