TikTok Global Shipping & Fulfilment
We’re one of the UK’s first TikTok-certified eCommerce fulfilment providers, offering seamless integration with TikTok Shop for easy order fulfilment.
The future of social commerce; what is it?
You may or may not be familiar with the term ‘social commerce’, but social commerce refers to the process whereby products and/or services are sold directly through a social media platform. Currently, the most popular apps for social commerce include; TikTok, Facebook, Instagram, LinkedIn, and Twitter. As it stands, TikTok has become the most popular social media app for both in-app selling and purchasing, demonstrating the endless opportunities available. Let’s talk about TikTok Shop and what it is…
What is TikTok Shop?
Heard of TikTok?
Now get ready for TikTok Shop.
TikTok has proven to be a highly favoured social media platform, with over 1.7 billion active users in 2023.
TikTok Shop is a new built in app feature that allows merchants, brands, and creators to showcase and sell products directly on TikTok through in-feed videos, LIVES, and product tabs, without the use of third-party apps and websites
It is particularly favoured by ‘Gen Z’ consumers, with 32% of Gen Z reporting that they make an online purchase at least once per day – the most out of any generation!
What is TikTok Shop Fulfilment?
TikTok Fulfilment refers to the process whereby orders are received on the app, then they are picked, packed, and shipped directly to the customer.
TikTok orders can be fulfilled in-house, through a 3PL (Third Party Logistics) company, or through the ‘Fulfilled by TikTok’. We will explore TikTok fulfilment options in further detail later on.
Exploring your TikTok fulfilment options…
As mentioned, there are 3 methods of fulfilment when it comes to your TikTok orders, which include;
- In-house fulfilment
- Fulfilled by TikTok
- 3PL provider
TikTok Fulfilment; In-House
Fulfilling orders in-house means that you, or your team (if you have one) will pick, pack and ship orders yourself directly from your warehouse, storage facility, home, etc.
Though, it is worth noting that TikTok requires all orders to be shipped within 4 business days, so if you are keeping your operations in-house then its important that you ensure orders are shipped within that time-frame.
TikTok Fulfilment; Out-sourcing
Outsourcing your TikTok to a 3PL means that your goods will be shipped to a 3PL warehouse. Upon arrival, the 3PL will store your products in their warehouse, then when an order is received, they will pick, pack, and ship your order directly to your customer or retailer if you are doing B2B.
FBT; Fulfilled By TikTok.
If you are familiar with FBA (Fulfilled by Amazon), then you will understand that FBT is a similar concept. Fulfilled by TikTok is a logistics service whereby TikTok will store, picks, packs, and ships your orders directly to the customer.
Much like FBA, there are certain requirements when using the Fulfilled by TikTok service and this means extra prep work will be required in order to ensure you are complying with their guidelines and rules.
Outsourcing your TikTok fulfilment; Why should I use a 3PL?
Unsure of why you should outsource your fulfilment? Think of any pain points you have. What issues and complications do you frequently run into? What is preventing you from reaching your business goals?
As a 3PL company, here are the common pain points we here from clients looking to outsource their fulfilment;
- Can’t get their orders out on time, slow operations overall
- Limited network connections
- Don’t have enough money to grow and scale their business,
- Don’t have enough time to focus on other areas of their business, such as sales, marketing, and product development
- Poor inventory management
- Struggling to handle returns
- Struggling to handle demand, seasonal peaks, etc.
- High costs on storage, shipping, and packaging
- Poor customer satisfaction overall
- Don’t have access to proper software or technology
- Can’t enter the global market, too expensive
- Struggling to manage orders across multiple platforms
Sound familiar? TSP is here to help.
TikTok Fulfilment; Partnering with TSP…
Looking to outsource your TikTok Fulfilment? Look no further than TSP Fulfilment.
We understand that the fulfilment and logistics process can be complex since every business is different, therefore having a unique set of requirements and needs.
We work closely with all of our clients to come up with a fully tailored solution that aims to provide both you and your customers with a highly satisfactory service.
Explore our services and the benefits of using us as your 3PL TikTok partner below…
Storage, Pick & Pack
We understand the importance of storing, picking, and packing your pet supply products with care, and offer a range of packaging solutions to ensure your orders reach your customers in a safe manner.
We serve a range of markets so we have experience storing, picking, and packing a variety of different products, so we’ve got you covered regardless of what you sell.
Shipping & Logistics
After we pick and pack your orders, we ship them too.
Certain pet products, such as food or grooming products, need to be shipped with care, which is why we work with reliable couriers.
We ensure you get better deals on shipping and by letting you leverage our buying power, meaning you can save money and put it back into growing your business.
Inventory Management
Good inventory management is key for any eCommerce business.
Poor inventory management can lead to unnecessary costs due to under or overstocking certain products, leaving you out of pocket.
Keep on top of your stock levels and never miss a sale with our industry leading inventory management system which is designed to be fully user friendly for easy management.
Order Processing
We handle the entire order fulfilment process from start to finish. From picking and packing, to shipping directly to your customer or chosen retailer, our team is always on hand to ensure your orders are picked, packed, and shipped successfully.
Our dedicated team of staff have experience in picking, packing, and shipping orders from a range of different industries, meaning regardless of your product, we’ve got you covered with our tailored eBay fulfilment services.
Shipping Solutions
Thanks to our strong relationship with a variety of shipping couriers, we are able to offer our clients a range shipping options to suit your needs and budget, including domestically and internationally. You can remain competitive by offering fast, reliable shipping to your customers, allowing you to increase your customer satisfaction and retention levels.
Returns Management
Sometimes unfortunately, returns are inevitable when you’re an eCommerce seller, but it can be a time consuming process, and an improper strategy might deter your customers for good. That’s why we handle your returns for you, ensuring your customers receive good quality service, while also saving you from time consuming tasks.
Customer Support
As part of our services, we offer customer service support to all clients. We understand it can be a time consuming task, and our goal is to be as cost and time effective for you as possible. Our customer service team is well trained and experienced, meaning your in trusted hands.
When you let us handle your customer service too, you end up with even more time on your hands to do what matters most- growing your business!
Kitting & Bundling
Our expert fulfilment team are able to accurately build any kits and bundles that may be required for your orders. Due to working with a number of different markets, we have experience with a range of different products and packaging requirements meaning regardless of what your product or kit is, we’ve got you covered.
Exploring the influence of TikTok Shop
A high volume of purchases are influenced by #TikTokMadeMeBuyIt, a hashtag with an impressive 50+ billion views that showcases UGC (user generated content) of products that have been purchased through the app, or products that have been purchased from third party apps and websites as a result of seeing it on TikTok.
The hashtag also showcases popular products and ‘finds’ purchased from third party apps and websites, such as Amazon for example, where hashtags such as #amazonfinds are used.
Not only this but TikTok has started to influence traditional retail stores too. Waterstones now has a frequently updated section of books in their stores called #BookTok, a hashtag derived from a ‘subcommunity’ on TikTok that focuses on popular books and literature.
Similarly, Amazon also has their own ‘TikTok Made Me Buy It’ section, highlighting the impact TikTok Shop has on both online stores and traditional brick and mortar stores.
TikTok Shop; Reaping the benefits of social commerce…
There are many benefits when it comes to selling on TikTok shop due the popularity of it, and due to the accuracy of their algorithm.
TikTok has a lot of niche ‘subcommunities’ that allow their algorithm to easily target the right people, and this benefit is extended to TikTok sellers through the use of hashtags and excellent algorithm
Lets explore two of the main benefits…
The Benefits; Reach a wider audience through increased brand awareness
As mentioned, TikTok currently has an impressive 1.1 billion active users, meaning that one of the biggest benefits of selling on TikTok is the ability to reach a much wider audience.
Not only this, most of their users are between the ages of 18-24 (Gen Z users) whom are easily influenced by UGC videos and are therefore more likely to make a purchase through TikTok.
The Benefits; Boost Sales…
Its no secret that setting up a store on TikTok Shop can help you boost your sales, especially when you have access to their 1.1 billion users.
Not only this, but TikTok’s algorithm makes it easy for videos and accounts to go ‘viral’ through the use of popular sounds and ‘trends’, which can be utilised by eCommerce sellers to reach a wider audience.
TikTok prioritises popular, engaging content, so the more engagement you receive on a video, the more users you will reach.
So, if you find that your sales are struggling on other platforms, TikTok Shop might be the solution you need to start reaching new heights.
TikTok Shop; Utilising the power of influencer and affiliate marketing…
The use of influencers and affiliates have been a popular sales and marketing method for quite some time now, because when done correctly, it can increase a brands sales and brand visibility quite drastically in a very short period of time.
Influencer marketing works because it leverages the trust and credibility of social media influencers to promote products or services to a targeted audience. Influencers have built a loyal following by creating engaging content and sharing their personal experiences and opinions.
This connection with their audience makes them more relatable and trustworthy, allowing them to influence purchasing decisions. Additionally, social media platforms enable influencers to reach a broad audience quickly, making it an effective marketing strategy for increasing brand awareness and driving sales.
On TikTok specifically, influencer generated marketing typically receives more engagement from users, with an average engagement rate of 17.96%! This is higher than the engagement received on Instagram, which currently sits at around 3.86%