Services

Child and baby product fulfilment

Parents and teachers are using the internet for all their childcare and baby needs. School items, bottles, sterilisers, dummies, or educational products, e-commerce has become the first stop for anyone looking for their next purchase.

This gives ambitious brands in this sector a huge opportunity to scale their business, and help create new and improved products.

The success of these brands doesn’t just stop at creating great products, to stay competitive and to thrive in the industry you need to have a solid operation. From efficient warehousing to great couriers and quality control, every aspect has to looked at to the be the best.

What is child and baby product fulfilment?

Child and baby product fulfilment is the process of picking, packing, and shipping customer orders, either directly to consumers or to B2B retailers. This can be managed in-house or outsourced to a third-party logistics (3PL) provider, depending on scale and operational needs.

The market itself continues to grow. In 2023, it was valued at around £4.01bn, with steady annual growth projected through to 2027, reaching approximately £4.76bn. Demand is rising globally, with increasing consumer numbers and strong international markets, pointing to clear ongoing opportunity for brands operating in this space.

Challenges in child and baby product fulfilment

Due to the nature of the products that are being sold, child and baby product brand owners may face a unique set of challenges when it comes to handling and fulfilling their products and orders. Let’s look at some of the challenges you may face with child and baby product fulfilment.

Quality control

Child and baby products span everything from toys to food, each with specific handling needs. Clean storage, correct temperatures, and consistent checks are essential. Without these in place, products risk damage or spoilage, increasing costs, delaying fulfilment, and undermining customer trust.

Seasonal fluctuations and demand

Demand often shifts throughout the year, with peaks that can be difficult to predict. Understocking risks lost sales, while overstocking increases storage costs. Balancing inventory accurately is key to meeting expectations without creating unnecessary operational or financial strain.

SKU management

As product ranges expand, SKU complexity increases. Child and baby categories often involve multiple variants and components, making organisation more demanding. Effective inventory systems, supported by reliable data, help maintain visibility, improve forecasting, and ensure stock levels align with demand.

Expiration management

Products such as baby food and formula require careful expiry tracking. A structured approach, typically using FIFO, ensures older stock is dispatched first. This reduces waste and prevents expired items reaching customers, as well as supporting compliance with safety and quality standards.

Returns and exchanges

Returns are an expected part of eCommerce, but poor handling can erode margins. A clear, efficient process, supported by accurate inventory management, helps recover stock quickly, minimise losses, and maintain a positive customer experience throughout the returns journey.

Shipping

Shipping requirements vary depending on the product. Fragile items and consumables need appropriate packaging to protect them in transit. Without the right materials and processes, the risk of damage increases, leading to higher return rates and avoidable customer dissatisfaction.

The benefits of outsourcing your fulfilment

We offer world-class fulfilment and supply chain services. Our tailored services are designed to take the hassle out of operations, enabling you to focus on what you do best.

We also understand how important it is to ensure orders arrive on time, every time which is why we offer a money-back guarantee. Taking the risk away from losing repeat business, allowing you to increase sales, customer base, and customer loyalty.

Onboarding and setting up fulfilment is a breeze, set up can take as little as 7 days but giving yourself 4 weeks can ensure the smoothest set up prior to delivery.

Our child and baby fulfilment services

Storage, Pick & Pack

We understand the importance of storing, picking, and packing your products with care, and offer a range of packaging solutions to ensure your orders reach your customers in a safe manner.

We serve a range of markets so we have experience storing, picking, and packing a variety of different products, so we’ve got you covered regardless of what you sell.

Shipping & Logistics

After we pick and pack your orders, we ship them too.

Certain products, need to be shipped with care, which is why we work with reliable couriers.

We ensure you get better deals on shipping and by letting you leverage our buying power, meaning you can save money and put it back into growing your business.

Inventory management

Good inventory management is key for any eCommerce business. Poor inventory management can lead to unnecessary costs due to under or overstocking certain products, leaving you out of pocket.

Keep on top of your stock levels and never miss a sale with our industry leading inventory management system which is designed to be fully user friendly for easy management.

Order processing

We handle the entire order fulfilment process from start to finish. From picking and packing, to shipping directly to your customer or chosen retailer, our team is always on hand to ensure your orders are picked, packed, and shipped successfully.

Our dedicated team of staff have experience in picking, packing, and shipping orders from a range of different industries, meaning regardless of your product, we’ve got you covered with our tailored eBay fulfilment services.

Shipping solutions

Thanks to our strong relationship with a variety of shipping couriers, we are able to offer our clients a range shipping options to suit your needs and budget, including domestically and internationally.

You can remain competitive by offering fast, reliable shipping to your customers, allowing you to increase your customer satisfaction and retention levels.

Returns management

We manage returns efficiently and with care, ensuring products are handled correctly and processed quickly. Our experience across multiple sectors helps minimise disruption while maintaining a smooth experience for you and your customers.

Kitting, bundling and assembly

Our team is trained in the kitting, assembly, and bundling of products from a range of different sectors, meaning we’ve got you covered.

We also handle subscription box fulfilment, allowing your customers to receive their boxes in a timely manner – packed to meet your standards.

Customer support

As part of our services, we offer customer service support to all clients. We understand it can be a time consuming task, and our goal is to be as cost and time effective for you as possible. Our customer service team is well trained and experienced, meaning your in trusted hands.

When you let us handle your customer service too, you end up with even more time on your hands to do what matters most- growing your business!